Priest: “Any last words?”
Copywriter: “Now available in Heaven! Limited offer, eternal peace included.”
Client: “We want viral ads. But we don’t want to spend.”
Agency: “Cool. I’ll also breathe for free next time.”
How does an art director exercise?
By lifting expectations and stretching deadlines.
Client: “Make it pop. But keep it subtle. Bold, but mild. Modern, but classic.”
Designer: *spontaneously combusts*
Creativity flows freely… until someone says, “We need it by EOD.”
Advertisers don’t chase clout. They chase Cannes Lions like it’s the Olympics.
They said, “Write a simple tagline.”
Four sleepless nights later: “Simple is the hardest part.”
Client: “The brief is clear.”
Reality: It’s a Rubik’s cube written in riddles.
Advertisers do it with passion.
Advertisers do it with mood boards.
Advertisers do it between coffee breaks.
Advertisers do it again after the client rejects it.
Advertisers do it until 3 a.m.
Therapist: “And how does that make you feel?”
Creative Director: “Like we lost the pitch… and my will to live.”
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